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Blusher has gone in and out of fashion, but it’s always been part of my make-up routine ever since I was a teenager.
From powder, cream, and liquid formulas, I have tested a whole host of blusher variations over the years. Just like I rely on concealers daily, blusher is another make-up bag essential I will not leave the house without.
My latest blusher obsession is Huda Beauty’s Icy Nude Blush Filter in shade Latte, which launched in the beauty brand’s Icy collection at the end of last year.
I usually apply a bronzer, as well as a pink blusher, so I get the best of a sunkissed bronzed base with a pop of colour on the cheeks. But, this recent launch is all I need to apply as it takes the place of both products. Who doesn’t love a fuss-free and versatile beauty buy?

Huda Beauty Icy Nude Blush Filter Latte
This lightweight liquid blusher is super breathable on the skin, and blendable.The bobble-like applicator is soft on the skin, and helps with application control. The formula is well pigmented, but also buildable.It leaves a soft demi-matte finish for that 'your skin but better' look.
BUY NOW FOR £24 at cult beautyThe Icy Nude is a new addition to the Blush Filter collection.
This liquid blusher offers a well pigmented pop of colour to the cheeks, which is easy to blend, as well as build for a bolder look.
The creation is the perfect consistency, as it is fluid enough it glides onto the skin seamlessly and is easy to blend, yet isn’t runny either.
The Icy Blush Filter in Latte is suitable for all skin tones, as well as undertones, whether you have cool, neutral or warm veins, which makes it super versatile. I have cool tones, but prefer a warmer look on my face to look alive, and this blusher achieves that perfectly.
On my skin the Latte colour adds a bronzed sun-kissed peachy glow to my cheeks, with a touch of rose, which creates a finish similar to when I have applied bronzer and blusher.
It offers a demi-matte finish, which achieves a natural look, perfect for those no make-up make-up days, as well as full glam when you apply more on your cheeks.
The applicator features two pea-size balls on, which helps to achieve a precise application if you are sculpting your cheekbones. This design feature also helps to control how much of the liquid blusher is applied, especially as a little goes a long way with this product.
Since incorporating Huda Beauty’s Icy Nude Blush Filter into my beauty routine I have ditched all my other bronzer, contour products and blushers. In fact, I can easily apply concealer under my eyes, a few dots of this blusher on my cheekbones and forehead, maybe a sweep of mascara, and I am done.
I love a multifunctional beauty item, and this blusher also ticks that box as I also apply it on my lips, as well as eyelids. I have also experimented blending a small amount with Vieve’s Skin Nova, and buffed all over my skin for an all-over sun-kissed glow as it is lighter weight than a foundation.
The Blush Filter comes in other shades, and you can blend different tones together depending on your desired make-up look, but Latte is my one and only blusher.
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Shoppers are equally as impressed with this buy, which has garnered an average rating of 4.74 out of five stars.
One happy shopper shared: ‘Easy to blend. Cute colour. I have two colours now and will buy more. The packaging is easy to store.’
Another customer supported my claims, and shared: ‘The shade Latte is perfect if you want that one and done. Blends effortlessly. This shade has replaced the need for bronzer and blush on days I just want to be as quick as possible getting ready. Love it.’
While a separate review read: ‘Huda, you have to give us bronzer in exactly the same formula. This blends like a dream. Never fails. Latte, perfect bronzer. Have just bought a second of Latte. It’s that good. Don’t sit on these. You won’t be disappointed.’
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