SHOPPING – Contains affiliated content. Products featured in this Metro article are selected by our shopping writers. If you make a purchase using links on this page, Metro.co.uk will earn an affiliate commission. Click here for more information.
When you want your makeup to last all day, we know we can rely on e.l.f.’s Power Grip Primer to make sure it doesn’t budge an inch.
But, to our excitement, e.l.f. has gone one step further in keeping our complexions perfect with their release of a brand new, super-sticky primer that even envies the OG.
Perfect for the oily girlies and matte look-lovers alike, the brand-new e.l.f. Power Grip Matte Primer is the makeup must-have your routine has been missing.
Because not everyone is a dewy skin lover – especially when a budge-resistant, airbrushed, matte finish is on the cards.
e.l.f. Power Grip Matte Primer
Sticky, smoothing and soothing on the skin, this gripping primer works to grab your makeup for long-lasting wear while helping minimise the look of excess shine for a smooth, matte finish.
shop £10Sticky as anything, this gripping primer works to grab your makeup for long-lasting wear while helping minimise the look of excess shine for a smooth, matte finish.
The same high-performance formula as the original Power Grip Primer, this new release leaves you with a smooth, matte complexion, perfect if you’re looking to curb oiliness throughout the day while ensuring your makeup lasts from morning till night.
This is all thanks to the inclusion of a lemon myrtle blend, which not only works to mattify for a smoother finish, but, due to its antioxidant and anti-inflammatory properties, could help the skin feel more balanced and calmer, too.
For that reason, the Power Grip Matte Primer is ideal for all skin types – from oily and combo to dry, although those with oilier skin types will adore it the most.
In fact, some users have reported using the primer as a base for their perfume as well as their makeup, with one writing: ‘I love this applied to my skin before makeup or even perfume! It stays on very well and easy to apply. My makeup lasts a lot longer and my fragrance. It’s amazing!’
e.l.f. recommend applying the primer with the fingertips and tapping it into the skin, waiting a full 30 seconds for the product to set before applying makeup.
While users loved the original e.l.f. Power Grip for providing a luminous, plump and hydrated finish as it set make steadfast in place, beauty buffs are already obsessed with this new matte version, with hundreds rating it a five-star buy and raving of its ‘long-lasting’ and ‘smoothing’ effect.
‘The best thing I’ve ever bought.’ Raved one five-star reviewer. ‘e.l.f. has the best primers. The texture of the primer is super creamy which is what you would want to have your makeup stay on for hours. It covers everything especially those with dry skin. It doesn’t have bad scents as well.’
More Trending
Another added: ‘This primer works great! My makeup didn’t budge. It hid my pores. This lasted all day. The matte was great to keep my skin from looking greasy. So glad I got to try it out.’
‘It is an amazing product for me with oily skin. The dry down is a matte finish with the power grip effect.’ Wrote a third. ‘It makes my makeup look flawless and long-lasting. Easy to apply and really grips and moisturizing. Will definitely continue using and I highly recommend this product!’
Honestly? We’re sold.
Follow Metro across our social channels, on Facebook, Twitter and Instagram
Share your views in the comments below
MORE: Save over £2,000 on this YSL-inspired hobo bag now £45
MORE: This £12 lip stain is going viral on TikTok – and it’s Billie Eilish’s go-to
MORE: I swear by M&S’ invisible knickers I call my Bridget Jones undies
